Poet's Tea Identity

A new organic tea company, still in the developing stage, was in need of an identity. Many rounds of revisions took place in regards to the style choice and packaging option. Once the logo was finalized it was then added to a label design and supporting materials. Photo shoots made it possible to bring the full concept to life.

initial logo & packaging sketches

front & back label designs

logo applied to textured substrates

point-of-sale merchandise examples

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