Jif Rebranding

Extensive documentation of the process to rebrand this well-known company took place with hopes of bringing a fresh new look and appeal to a wider audience. 
This is a conceptual case study only. All original logos, marks, names, advertising, etc. are property of Jif Peanut Butter and parent company, The J.M. Smucker Company. For questions or more information please visit the contact page.

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